Everyone knows we are coming off a difficult economy from the previous Presidential administration. While state and federal governments are changing laws, the economy does not change overnight. This even affects fast-food establishments nationwide. Wendy’s is seeing consumers count their money carefully before deciding on entertainment. Although they did expect a decline in sales last year, it was worse than expected. Wendy’s only option is to close stores and update what remains open.
Closures
Wendy’s closed 28 restaurants in the fourth quarter of 2025. By the middle of 2026, they plan to close between 5% and 6% of their U.S. restaurants – 298 to 358 locations. The closures began in 2024 with many of its stores labeled ‘out-of-date.’
Plans For Growth
Wendy’s has growth plans. They will move from limited-time price promotions to everyday value. Wendy’s now has a permanent “Biggie Deals” value menu with three price tiers. They will also be introducing new products this year.
Future
Wendy’s expressed confidence that its U.S. turnaround plans and international growth will help slow its sales slide this year. The company said it expects global systemwide sales — including sales at both company-owned and franchised restaurants — to be flat this year.
