The Frame- TV When On, Art When Off

Samsung's The Frame TV

Samsung's The Frame TV

Samsung announced some updates to its loved product “The Frame” back in 2018. If you’re a true “tech-junkie”, this is a treat for your cravings.

When it’s in use The Frame is your average 4K UHD TV and when it’s not in use it becomes a piece of art. Now it’s upgraded with over 800 options of art to choose from, more customization features, and enhanced technology.

The Frame comes in two different sizes and was designed for those who struggle with decorating around a large empty TV screen. It gives you the joy of movie night without hurting your homes aesthetic. It can blend seamlessly into its surroundings with its motion and light sensor automatically adjusting the screen.  Its wide array of art you can choose from for it to display also help liven up any room. [1]

Sounds pretty cool if you have extra money burning a hole in your pocket AND you are style sensitive.

Some details

The Frame comes with Effortless Log-in. Which is when users can easily move their Wi-Fi and Samsung account details from their phone to their TV. Effortless Log-in uses Bluetooth Low Energy (BLE) and makes logging in easier as one won’t have to remember or re-type in their passwords. It has a 4K UHD screen with HDR10+ for clear viewing. The screen is available in two sizes, 55″ and 65″ for optimum viewing. It also comes with Bixby, making it possible to use voice commands on the TV. Using Bixby you can adjust screen brightness, volume, and select the show you want to watch. Owners can also browse assorted art pieces based on mediums such as photography or painting.


  1. ^Newsroom, S. (2018). TV When It’s On, Art When It’s Off: Samsung Transforms Your Living Room with The Frame for 2018 – Samsung US Newsroom. [online] Samsung US Newsroom. Available at: [Accessed 20 Sep. 2018]. (go back↩)

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